Why beauty launches struggle to go and stay viral, with insights on celebrity influence and K-beauty trends, read the context.
Read More
Viral Beauty Launches: Why They’re Getting Harder
Discover the challenge of viral beauty launches, including Harry Styles' tour prep and Rhode's Sephora launch, and what it means…
Read More
Selena Gomez Launches Rare Beauty
Selena Gomez centers her Mexican American identity in Rare Beauty launch, here's what it means for representation in cosmetics
Read More
Pai Skincare Launch Inspired by Ren
Pai Skincare's new launch takes cues from closed-down rival Ren Clean Skincare, amidst a wave of skincare innovations and longevity-focused…
Read More
Selena Gomez Rare Beauty Launch
Selena Gomez centers Mexican American identity in Rare Beauty, read about the campaign's significance and impact
Read More
Translate »